Second CRM: CRM for Higher Education Institutes
As the higher education sector moves into a more competitive and aggressive environment, it is clear that we need to effectively manage relationships between the University, its staff and external individuals and organizations. The key issues faced with no solution in current scenario are:
- Time-to-time higher-institutes hosts a variety of recruitment activities, outreach programs, campus tours, events, and counseling sessions for potential students, so tracking these interactions is left on paper forms/excel worksheets.
- Analytical reports on opportunities received and follow-up with requested information.
- Accurately communicate with potential students and their parents through brochures, fliers, e-mail, and other collateral material.
- Status track on students request for certificate, internship letter or complaint’s history.
Higher education institute information can be systematic and effectively used if all the potential leads can be recorded in one particular system hence, need for “more robust, On- Demand CRM application is in the higher-education.” CRM can help to bring together the siloed data for the three crucial areas in higher education: enrollment, retention and development. In turn, this will help create “the 360-degree view of the student.
SoftSolvers Solutions partnered with University players for implementing the end to end CRM Strategy. We proposed the On-Demand CRM solution- Second CRM customized as per the clearly defined requirements and objectives of the business users of higher institute. We insisted on On-Demand model so that this system does not add to list of scrap expensive software but proves its worth and able to clearly show how it jibes with the university’s strategies.
Functional features and modules that manage different touch points of the student lifecycle in Second CRM are: Lead Management, Campaigns/Event Management, Student Issues Management, Donor and Alumni management. With competing institutions just a click away, prospective students expect prompt responses to online inquiries, emails and phone calls. Manual tracking of enquiries could result in leakage of leads and since each enquiry represents a potential business opportunity, this would translate into high value business loss. Enquiry management module in a CRM ensures that all the enquiries generated from marketing activities of the institutes are tracked effectively till the admission stage.
Furthermore, students request and complaint’s history can be recorded in the Second CRM so that it makes the management more effective. Through Alumni module institute stays connected with Alumni, to promote alumni programs that can generate contributions, and participations. Target the right alumni for the right opportunity and promote continuing education programs by identifying those who are likely to have high levels of interest in executive level courses.
Lastly, maintain Attract new corporations for campus placements basis the past successful placements and students profile like education, specialization, summer training etc., and run vertical specific customized campaigns to attract corporations and increase visibility in the corporate world.
The benefits that Second CRM brings to the table higher application and enrolment rates, higher “brand” awareness with prospective students, higher outreach to corporations across different verticals leading to higher placements and develop lifelong relationship with Alumni.
A well – designed CRM software enables the institution to build deeper relationships with different constituents of the student lifecycle by managing student enquiries, corporate relationships and alumni communications from a single, intuitive interface. The end result is a stronger knowledge of these audiences and better admissions and alumni relations outcomes for the institution. Whether you’re looking to recruit more students, shape your enrollment funnel, retain students or engage alumni, a CRM solution is a must early in the student engagement lifecycle.