Some business owners might think of discounting as a bad thing. After all, it involves lowering prices, which means less revenue. However, offering discounts is a great way to boost sales by enticing prospects with the additional benefit of a lower-than-usual price. Think of it as a win-win situation, where the customer gets a product at a low price and the business gets to make a sale. However, discounting can be tricky when it comes to actually applying it to your products or services.