single view of customers

A Single View through CRM

Second CRM Team's picture

One of the secrets to success is having a single view of your customer. Instead of having customer data, from sales contact history to service data, located in separate silos, all the information on all your customers is pulled together into panoramic views of the customers.

A single view of the customer has numerous advantages. It keeps everyone up to date and on the same page with the customer. A single, comprehensive customer record also presents a unified view of all aspects of the customer right at the contact's fingertips. Assuming the record is updated quickly, everyone from service to sales is on the same page with the customer. Read full article at

Second CRM is an award winning business automation solution, designed to make medium to large corporations more productive, by automating their business operations, using Internet and mobile technologies. Second CRM focuses on improving sales & marketing, customer support and operations.