One of the secrets to success is having a single view of your customer. Instead of having customer data, from sales contact history to service data, located in separate silos, all the information on all your customers is pulled together into panoramic views of the customers.
A single view of the customer has numerous advantages. It keeps everyone up to date and on the same page with the customer. A single, comprehensive customer record also presents a unified view of all aspects of the customer right at the contact's fingertips. Assuming the record is updated quickly, everyone from service to sales is on the same page with the customer. Read full article at http://it.toolbox.com