Customer Feedback and Satisfaction


Powerful tool to design a survey and choose your target audience to get opinions and gather data to improve customer feedback and satisfaction..

Create Customer Satisfaction Questionnaire

Second CRM’s survey platform allows you to create customer satisfaction questionnaire for you to perform customer survey. Our ready-to-use question builder makes it easy to get started. Choose questions and answers and options for respondents to choose from and gather relevant data for analysis. You can easily update the sequence of the questions to appear in the web form and helps you to control multiple iterations while reviewing with your team. Second CRM customer satisfaction questionnaire also allows you to make specific questions compulsory and provide parameters to each individual question's response. This can avoid the possibility of invalid or incomplete responses. Second CRM lets you input text boxes in your survey to invite respondents to give detailed comments and feedback, improving the quality of information received through customer satisfaction questionnaires.


Improve Survey Response Rate

Easily share your customer survey via email, social media or embed it on your website to ease the process of customer feedback gathering. With Second CRM, you can execute surveys to learn about everything from customer satisfaction to employee engagement. You can even set a workflow to automate the dispatch of survey links to customers upon closing a deal or service request to improve survey response rate. Second CRM helps you to improve survey response rate through sending out surveys at all important customer touchpoints, such as following a customer inquiry call, helps you identify business strengths and weaknesses. With the improvement in survey response rate, you can now use data gathered from surveys to strengthen your customer retention rates.

Survey analysis and survey report

Survey responses are tied to contacts or companies and are logged back into the system, allowing you to view the complete customer history on one page. Second CRM enable easy survey analysis through its summarised and detailed survey report tool, helping you turn survey data into insights and create professional survey reports. Survey reports can also help you to perform survey analysis such as company size and purchasing power, as well as gauge interest to identify prime sales targets. Second CRM’s workflow and template functions allow you to set up triggered responses to survey results. Send out “we’re sorry” messages or schedule a call following negative customer responses to improve engagement and increase returns.


Other benefits

  • Maintaining Client Information and History – capture and track all activities and information relating to your clients in centralized system
  • Track and log conversations – improve time management and best practices through automation of everyday tasks and hotlists
  • Document management – keep all electronic documents in one central location
  • Comprehensive reporting - simplify your information with real-time, easy to read reports with graphics for better management
  • Access anywhere – utilize management, customer service, and sales modules via any mobile or web-enabled tablet
  • Role-based Access – who has access to which information or document for which customer

Tip: You don’t have to automate every business function from day one, you can implement system slowly in phases, giving your team time to learn and adapt.

Talk to Second CRM Expert today and discuss how Second CRM world-class solution can take your to the next level.

Second CRM is an award winning business automation solution, designed to make medium to large corporations more productive, by automating their business operations, using Internet and mobile technologies. Second CRM focuses on improving sales & marketing, customer support and operations.