Direct Mail Marketing
Most organizations would link their CRM system with another third party Direct Mail marketing software to run their Direct Mail campaigns. In Second CRM, you could do the very same using a single platform which ends up being huge savings in terms of cost. Set up marketing campaigns and reach out to your leads, prospects, and customers with ease. With just a few clicks, you could run a strategized campaign targeting a specific audience that fits the profile and content. You can track your direct mail campaigns performance and prospect responses towards your campaign and promotion inside your CRM system. Therefrom, you can choose to follow up with qualified leads who have already shown interest in your products, reducing the sales time needed to close the deal.
Database Marketing
All leads and contacts from different social media platforms can be extracted and centrally stored in Second CRM. You can manage all forms of internal and external communication in a single platform and easily integrate with other tools. You can also apply tags to all your leads and automatically segment them in the system. Having had all your contacts in a consolidated database, it now means that you could use this database of customers and potential customers to generate personalized communication and promote products and services that your company offers through database marketing.
Customer Profiling & Meaningful Statistics
With visual reporting that reveals information about the social behavior of your influencers, prospects and customers, you can now take control of your marketing campaigns to achieve the highest return possible. Second CRM provides you with meaningful statistics that gives better clarity on the true effectiveness of your marketing campaigns. These statistics allow you to use your data to better understand where and how your audience is engaging with you so that you can use these actionable insights to drive successful future social media marketing campaigns.
