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Improve Customer Retention
Why CRM
For a business with just a few employees, a single-user desktop application — such as MS Excel or Outlook - may be all that's needed to keep track of customers. But there comes a point in an organisation's development, however, when sharing customer information across teams or departments makes more sense strategically and also offers greater efficiency as the number of customer records increases.
There is a large array of business software available today that collects key customer information — sales history, preferences, contact details and more — and serves it up in a way that is both useful and more easily managed. This type of software is commonly referred to as customer relationship management — or CRM. A properly implemented CRM Solutions can provide a wide range of automated customer service and sales features that not only frees employees from routine tasks, but provides valuable information that helps target the customers who drive the most profits
How CRM can help in Improving Customer Retention
Though there are many ways how CRM can help companies in Improving their Customer Retention, the three major steps are:
1. Know Your Customer - Build Customer Database
- Though its not easy or possible but db is KING
Knowing who your customers are
What they like / dislike, prefer?
Where do they hang out? Who influence them? How to Reach them?
- How to get it
Loyalty Programme
MLM Database
Customer Support database
Customer Survey, Feedbacks, etc
2. Talk to Your Customers - Track Every Interaction
- Though its not easy or possible but still, db is KING
Sending out Emails or Receiving Emails
Phone, Faxes, SMS's
Social Networks, Facebook, Twitter, etc
Survey, Feedbacks
- How to do it
Policy to Keep record of every interaction
SLA based response via different modes
Central database
3. Analysing Your Customer - Separating Wheat from Chaff
- Though its not easy or possible but still, db is KING
Best Customers
- *Highest Revenue generating
- *Highest Profit generating
-
Worst Customers
Not Moving or In Active Customers
- How to use it
Run Targeted Campaigns / Promotions
Cross Selling
Up Selling
Why Second CRM?
5 Reasons why Second CRM is best fit for SME’s of Today and Tomorrow:
1. On Demand – No need to buy any Server or Software, just start using it
2. You can use it Any Time, Any Where or on Any Device
3. Easy-to-use, customizable, and designed to increase sales productivity
4. Automated Quotations, Invoices, Reminders to give real Professional image
5. Secure Servers, Automated daily Backups, No Data loss
And all this on low Monthly Subscription.
Second CRM is logically designed to upgrade companies using Excel to an Online Solution, with minimal learning curve. All your existing data in Excel can be uploaded directly into the Second CRM, without keying in again.
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