Industry News & Articles
- MYCustomer.com, December 5, 2011
As the curtain falls on another year, MYCustomer.com takes a look back at some of the news and stories that were covered in the past 12 months, and consider what we've learned from them.
- Nucleus Research, November 21, 2011
Companies continue to invest in Customer Relationship Management to reduce costs and increase revenues − and with good reason. Analysis of recent Nucleus CRM case studies shows that for every dollar a company spends on CRM, it gets back an average of $5.60.
- MYCustomer.com, November 21, 2011
CRM and salespeople are in a love-hate relationship – in that CRM loves salespeople, but salespeople hate CRM. One of the most common reasons cited by organisations for the failure of their CRM systems is a lack of adoption by the sales team. Data isn’t inputted. Records aren’t kept up to date. And the value of the whole system is subsequently undermined.
So why do so many salespeople take such a disliking to CRM?
- ZDNet, October 24, 2011
The issue of success or failure in moving your company data, IT storage, servers or software to the cloud is often driven by technical issues, including performance, bandwidth, security and total-cost-of-ownership (TCO) considerations.
- ZDNet, September 28, 2011
A series of ‘what-if’ scenarios for what could go wrong with cloud, developed by The Open Group.
- ZDNet, September 26, 2011
Ever since cloud computing became part of our lexicon a few years back, the main showstopper, as seen by many enterprises, has been security. Many executives and managers are nervous about entrusting sensitive or competitive corporate data to offsite, and often unseen, third-parties. Is it now becoming cloud’s best selling point?
- Dell Cloud Applications, August 20, 2011
A step-by-step guide to create the optimal cloud strategy and the tips and tricks to make it happen quickly. Are you ready to move the Cloud? This eBook provides critical tips and tricks from how to choose cloud applications and calculate potential ROI, to how to train your team and take advantage of analytics.
- MYCustomer.com, August 15, 2011
There are many retail principles that have been adopted and developed over time. The purpose of this article is not to discuss these principles, but merely to highlight a few of the important principles at the start of your journey. This introduction will help navigate you to the right place in order to start your journey to achieving your potential in retail.
- Dell Cloud Applications, July 22, 2011
“Why is Cloud right for my business?” and while it might seem obvious, it’s well worth exploring why and how the cloud makes sense for you. Don’t take it for granted, think it through.
- MYCustomer.com, February 25, 2011
Customer retention and enhancing the consumer experience are key focuses for CRM software investment over the year ahead, with the Software-as-a-Service delivery model continuing to mount in popularity in both areas.
According to Gartner, some 42% of the 1,500 IT leaders in 40 countries that it questioned in a survey planned to increase their total CRM expenditure in 2011, with 31% expecting to spend more on CRM packages. By way of contrast, some 39% intended to fork out more on office suites and 36% more on ERP applications, which ranked second and third in the investment table respectively.
- ZDNet, February 8, 2011
Suppose a consulting firm is helping your company choose between upgrading your ERP software or replacing it with a new SaaS (software as a service) solution. If the functionality is close, which solution would they recommend?
– MYCustomer.com, February 3, 2011
Over the next five years, brands will focus their software expenditure on packages that help them attract and retain customers as well as boost their social media and collaboration capabilities, according to Gartner.
– MYCustomer.com, December 13, 2010
MyCustomer.com looks back at some of the major developments of the last 12 months and outlines what the CRM industry has learned in 2010.
– MYCustomer.com, December 13, 2010
When it comes to choosing the right Customer Relationship Management (CRM) system it’s important to understand the potential benefits and pitfalls before beginning your selection. Download this free guide for 17 top tips from executives, managers, employees and consultants.
– ZDNet, November 29, 2010
The perceived wisdom that most IT decision makers view cloud as a threat rather than opportunity may be an outdated anachronism. Certainly it’s contradicted by the findings from a survey.
– ZDNet, October 18, 2010
Cloud computing and SaaS, for all their successes and rapid growth, remain relatively new and unfamiliar to most computing buyers. Even when prospective customers are keen to take advantage of the low initial cost, rapid time to deploy and constantly refreshed technology of cloud services, they often find themselves stumped simply because they have no experience of buying cloud services and therefore don’t know what questions they should be asking.
– MYCustomer.com, September 23, 2010
Almost a third of UK organisations expect to increase their investment in CRM systems over the year ahead in a bid to improve consumer satisfaction and provide sales and marketing staff with better customer information.
– ZDNet, August 9, 2010 A new IDC study shows that the Software as a Service (SaaS) market had worldwide revenues of $13.1 billion in 2009. IDC forecasts the market to reach $40.5 billion by 2014, representing a compound annual growth rate of 25.3%.
– MYCustomer.com, July 26, 2010 Gartner predicts that the global software-as-a-service market will grow by 14.1% this year to $8.5 billion, with the delivery model taking a 26% share of total CRM sector revenues. SaaS accounted for 24% of total CRM sales last year, with penetration levels ranging from between 11% and nearly 40% depending on the sub-segment.
– Mareeba, July 20, 2010 While CRM software can transform an organization’s performance, it’s not as easy to do as many would have you believe. Industry insider and independent CRM consultant, Richard Boardman, walks you step by step through the process of buying and implementing CRM software, and explains how to do it quickly, effectively, at less cost and with less risk.
– CRMBuyer, July 15, 2010 Instead of seeing CRM as a constantly evolving discipline, too many companies and users see it as a set-and-forget tool. Once it's running, and once managers are happy with the reports it generates, people stop thinking about it. The thought may be "we've successfully implemented CRM." What the thought should be is "we've successfully implemented CRM -- for now."
– ZDNet/Forrester, June 21, 2010 Forrester recently surveyed nearly 3,000 technology decision makers worldwide and found that emerging geographies — Latin America, China, India, Russia — are heavy adopters of software-as-a-service. [Source: Forrester's Global IT Budgets, Priorities, And Emerging Technology Tracking Survey, Q2 2010.]
– ZDNet, June 19, 2010 With nearly all businesses operating in a 24/7 global environment these days, a mobilized workforce is now a critical requirement to remain competitive and efficient. But does a productive, successful mobilized workforce mean simply arming employees with technology and devices? Not really.
– MYCustomer.com, April 15, 2010 Following Gartner’s recent warnings about the challenges facing CRM initiatives, the research and advisory firm has outlined a blueprint for what it believes will deliver CRM success. At last month’s CRM Summit in London, Gartner identified several issues that were placing CRM in a precarious state that according to Gartner VP Steve Prentice “is probably a lot worse than we think it is."
– Forbes, March 23, 2010 Right now if you think about the way software-as-a-service is delivered, Salesforce.com, NetSuite and Google are the most commonly cited examples. All these companies deliver their software using what is known as the multitenant model. Just as multitenant software knocked on-premise vendors for a loop, new distributed, open-source models for delivery of SaaS software will have a powerful impact.
– Forecasting Clouds, March 19, 2010 When you implement any new system that can have a significant impact on your business, you want to make sure the investment pays off. With a CRM tool, you are talking about the very core of your business: your list of customers and your key information about them.
- ZDNet, March 9, 2010 The first generation of CRM saw many failed projects. Some analysts reported failure rates as high as 60%. Since then, as an industry, we have learned much about the causes of CRM failure and while most projects are still tough, success rates have soared.
- ZDNet, March 9, 2010 RighNow’s CEO Greg Gianforte is challenging SaaS and software vendors to emulate a proposition that, to me, always should have been on the table from every reputable SaaS vendor. Essentially, RightNow is promising not to take advantage of a buyer-vendor relationship where the provider, to be frank, has the customer’s most sensitive parts in a vise.
– ZDNet, January 20, 2010 The emergence of Facebook, Twitter, and the rest of the social Web as a global force in the last several years has done a great deal to highlight their potential to fundamentally alter the way we communicate and collaborate both at home and in business. However, despite the movement of social computing into our daily lives we’re all clearly on a long journey together as the technologies themselves emerge from infancy.
– ZDNet, January 15, 2010 I’ve never been comfortable with free products for business use, even though it’s difficult to avoid using them if you’re a small or one-person business (web analytics, for example, has been all but wiped out as a low-end paid service by Google’s free offering). As a long-term observer of the scene, my worry is that the track record over the past decade isn’t encouraging; many more free services have failed or faded away than have continued successfully.
- ZDNet, November 30, 2010 Is it possible that companies are so fixated on automating their customer relationship management that they lose their common sense? All too often, executives think if they throw enough technology at a problem, it will somehow turn their organizations into shining beacons of success.
Note: Industry Links and Articles are external links that are compiled by Second CRM Team and posted here for the benefit of our visitors. The content and copyright of all the links listed here, belongs to the respective websites. Second CRM is neither recommending nor responsible for inaccuracy of any facts.
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