Some of the Challenges
- Collect and maintain large and complex amounts of data in many forms and from multiple sources.
- Quickly processing these data and engaging the prospective students before other Higher Education institutions.
- Tracking all prospective student touch points with multiple people within the same institution and cohesively hand walking the prospective student towards enrolment.
- Knowing where your prospective student comes from and having more target oriented campaigns thus enabling better conversion rates.
How Second CRM can help
There are many modules and features in CRM software for educational organizations that can be implemented to address the specific challenges of higher education institutions, including many out of the box and some specially configured or customized for specific needs:
Better administrative data management
With Second CRM playing a role as CRM software for educational organizations , your data mining exercise produces more meaningful results.
- Captures data from multiple sources including events, open days, telephone enquiries, email enquiries and walk-ins.
- Consolidates all data into a centralized data repository based on multiple pre-set criteria’s.
- Handles accuracy in real-time data situations and ensures that there is no duplication of prospective student entries.
Automated workflows
As CRM software for educational organizations, the moment the student data is captured within the system, automated workflows kick in and starts engaging these students when Second CRM is employed as a solution.
- Automate messaging and email templates and provide a warmer engagement process.
- Built in classification and work flow modules to take prospective students on a journey towards their coarse of choice.
- Automated engagement with predefined surveys, online test and placements.
Warmer hand walking experience
In Second CRM, we firmly believe in engaging prospective students and welcoming them with warmer touch points thus enabling a higher conversion rate. All of these can be done in the CRM software for educational organizations through Second CRM: .
- Track all face to face conversations, emails, telephone conversations and every touch point with the student.
- Know who has engaged whom and when.
- Pick up every future conversation with the prospective students with full knowledge as to where the last conversation or engagement was.
- Ability to prioritise and schedule next touch point.
Better reporting and run targeted marketing campaigns
With Second CRM, you can know where your best conversion rates come from and reap the best out of targeted marketing campaigns when you are having CRM software for educational organizations.
- A complex yet dynamic reporting tool which provides holistic and meaningful information.
- The right information being disseminated to the right people within the universities hierarchy for better decision making.
- Track results of each marketing activities and campaigns.
- Run targeted online and offline marketing campaigns to targeted audience for better conversion.
