A business that relies on sales for revenue must run smoothly but managing a sales team is no easy task. It can be very hard to know what your sales team really need to hit their goals, drive sales and make profits. Most of the sales teams are people oriented instead of software-oriented and waste their valuable time and resource managing sales content. However, a customer relationship management system can streamline all sales activities and enable the team to focus on the most significant activities. Sales team management cannot get easier. Here are 6 Ways a CRM Helps in Effectively Managing Your Sales Team.

Better goal management

Goal management is vital as it can give you great insight into customer data and keep you on track with your business objectives. CRM is a great sales team management system to assign leads like setting pre-defined workflow rules to assign sales reps based on location, product, or sales team. You can also route leads equally to optimize follow-ups by your sales team.


It also helps in monitoring sales pipeline to view your business status in real time in one screen. For instance, second CRM allows you to view new leads, sales opportunities, hot leads and team activities. Our sales team management software also helps salespeople to easily prepare their weekly or monthly reports.

Understanding which leads converts

A CRM system improves the sales efficiency of any business by prioritizing leads and opportunities that have a high chance of conversion. The CRM effectively monitor your leads, track their interactions with the sales team, and see what exactly they need. It is the best source of information about customers and the foremost place where you can proactively keep them off from becoming lost leads.

Additionally, with a CRM, you can also keep your leads from getting distracted and forgetting about your brand. When you work on a small scale, it can be done manually but not when you grow big. With a CRM, you can send personalized messages to your distracted leads and bring them back to your business.

Qualified Leads

Taking forward unqualified leads to the purchase funnel is the common mistake sales team commit. Unqualified leads literally mean no conversion. All leads taken to purchase phase must guarantee conversion. CRM helps in finding out qualified leads through leads collected based on accurate data. For example, by tracking all communication with the customers, Second CRM helps sales team to know exactly when customers need to be contacted; for instance, for product replacement, contract renewal, or for an upsell to a new product or service.

Some CRMs use scoring techniques where both marketing and sales team will have different parameters like opened email, clicked on the link, downloaded content, visitors to pricing page etc. to score the leads. Later, the marketing team qualifies leads based on these scores and passes it to the sales team who in turn add scores based on their parameters.

Reduce the time spent on administrative tasks

By having the right information on customer behavior and interest, you can pursue the right opportunities the right time and deliver targeted and relevant content to prospectus via internet marketing. Your CRM software takes care of everything concerned with customer management and reduces the manual tasks required from your side.

Manage sales team and track activities

Second CRM helps you manage team tasks and projects. Create customized reporting hierarchy and configure team functions.


Quote management

When done manually, price quotation process is a quite complicated manual task. However, with a CRM creating proposals for clients, it is quick and smooth. CRM has the ability to generate a price quote and link it to contacts, accounts, and opportunities. The sales team can use these quotes to provide prospectus with quick price quotes and it ensures availability from anywhere. CRM is an effective tool that seamlessly generates a price quote for the opportunities you receive.

Performance tracking

No matter how great your services are, without a proper sales process, your business might inevitably fail. A CRM not only offers wonderful assistance for the marketing efforts of your business, it also efficiently track the results of strategies to measure performance. Your sales team has a 360-degree view of customer needs and history that helps to derive important insights to manage customer relationships in a better way.

At the end of it, it also tracks the performance of the sales team and gives an insight into how effective they were achieving the pre-set goals. For example, Second CRM accurately records the contribution of each sales executive from each sales team in the system. You can instantly make changes to the team roles or shuffle responsibilities for effective sales team management.


With the new world of CRM, it is not so difficult to manage and boost sales. Sales team must focus on getting face time with customers. If they are hindered by tedious manual tasks, they are going to lose potential revenues. Here is when a CRM helps in automating monotonous activities and ultimately help to cut cost and improve profits.

Using a CRM is a lot easier than searching through a pile of sticky notes, hunting down business cards, updating the spreadsheet and unnecessary brainstorming when there is a better way to do it.