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The shift in customer attitudes and a dynamic operating environment compels businesses to invest in CRM software to achieve service, sales, and marketing excellence. With CRM software, manufacturers can gain a competitive edge by providing excellent customer support along with creating top quality products. Connecting different departments with a centralized system helps in retaining existing clients and discover new prospectus.

More and more organizations from private to public sectors are pursuing better customer satisfaction, loyalty, and retention. With the same intent, higher education institutions are also adopting customer relationship management (CRM) to attract, retain and serve its students.

In the context of higher education institution, students are your customers. However, this realization that students should be treated as customers and technology investments must be made to support this relationship to support student outcome and drive institutions success over the long term.