4 Sales Tips for Businesses in Malaysia

Besides a beautiful and multicultural country, Malaysia has a dynamic business environment with an amazing economic story of transformation from a developing country to one of the fastest growing economies in Asia.

Driving Productivity Through CRM for Manufacturers

The shift in customer attitudes and a dynamic operating environment compels businesses to invest in CRM software to achieve service, sales, and marketing excellence. With CRM software, manufacturers can gain a competitive edge by providing excellent customer support along with creating top quality products. Connecting different departments with a centralized system helps in retaining existing clients and discover new prospectus.

The Importance of CRM in Higher Education

More and more organizations from private to public sectors are pursuing better customer satisfaction, loyalty, and retention. With the same intent, higher education institutions are also adopting customer relationship management (CRM) to attract, retain and serve its students.

In the context of higher education institution, students are your customers. However, this realization that students should be treated as customers and technology investments must be made to support this relationship to support student outcome and drive institutions success over the long term.

Why Manufacturing Businesses need CRM

Businesses belonging to the manufacturing industry need to stick to what they are good at it. There is more need to focus on things like production, distribution, and supply chain. Normally, manufacturing businesses think that marketing automation and customer relationship management are just for software firms and they need to focus on their particular industry alone.

Second CRM for Startup Business Growth

Unlike the common notion that a Customer Relationship Management tool is only beneficial for large businesses, CRM is excellent for startups and can grow their business exponentially. Availability of CRM makes it easier for small business of every size to manage their customer relationships effectively.

sales team management

A business that relies on sales for revenue must run smoothly but managing a sales team is no easy task. It can be very hard to know what your sales team really need to hit their goals, drive sales and make profits. Most of the sales teams are people oriented instead of software-oriented and waste their valuable time and resource managing sales content. However, a customer relationship management system can streamline all sales activities and enable the team to focus on the most significant activities.


Second CRM is an award winning business automation solution, designed to make medium to large corporations more productive, by automating their business operations, using Internet and mobile technologies. Second CRM focuses on improving sales & marketing, customer support and operations.