sales force automation

We were at a clients place last week and the main topic of discussion was about digitally transforming their sales team. The majority of the audience were members of the sales team and they did not seem too happy with the whole idea. We sensed this and asked them what they had thought about the whole plan. The majority of them felt that this was an exercise that was carried out to closely monitor them and all their activities.

Digital Transformation

As we cross over to the first week of 2018, we at Soft Solvers Solutions would like to take this opportunity to wish everyone a Happy & Prosperous Year ahead! Having been spearheading the Digital Transformation drive from mid-2017, we have huge plans for executing this campaign with a big bang this year.

As a business, there are many advantages of investing in a CRM system. It allows you to follow up with quality leads, engages prospects in an efficient manner and saves time by automating many of these tedious processes and this invariably results in shorter sales cycles and improved win rates. Moreover, with a system in place, you can identify customer buying patterns and identify potential upsell opportunities.

prepared for upcoming recession

In the third quarter of 2015, Singapore narrowly missed entering a technical recession, as Gross Domestic Product (GDP) rose a scant 0.1 percent over its 2.5 percent drop in the previous quarter. While the Singapore central bank remains optimistic, projecting moderate growth in 2016, concerns remain that this growth is considerably weaker than earlier projections.

Abacus case study

Abacus Malaysia has been Asia’s leading provider of travel solutions and services since 1988. They aimed to create better customer experiences, optimist business operations and enhance competitiveness in the industry. Driven by a constant motivation to provide tailored support and service to each individual market, the organization has successfully expanded their business to 24 markets with over 20 000 agency locations across Asia.

Get the most out of CRM

In the end, implementing a CRM system (like Second CRM) is an investment. As in any investment, you need to have some kind of expectation of ROI, otherwise what’s the point? A lot of things go into implementation – training, time allowances for adoption, subscription fees and more.


Second CRM is an award winning business automation solution, designed to make medium to large corporations more productive, by automating their business operations, using Internet and mobile technologies. Second CRM focuses on improving sales & marketing, customer support and operations.