single view of customers

One of the secrets to success is having a single view of your customer. Instead of having customer data, from sales contact history to service data, located in separate silos, all the information on all your customers is pulled together into panoramic views of the customers.

McDonald's case study

The world’s largest quick-service restaurant chain, McDonald was first opened in Singapore in 1979. McDonald is a consumer-based business that puts customer’s satisfaction above all else. Due to this pertinent matter, the company realized that the need for a system that would allow them to deliver high levels of customer service are inevitable.

cloud computing for sme

For SMEs with multiple sites, IT systems are often a cause of headaches and unneeded stress. The tools and systems used to help grow a business in the early years from a single site have now been upgraded to support multiple sites and more users. The challenge for SMEs with multiple sites is not felt day to day when systems are up and available, even if they are running slowly. So what can be done?

manage support contract with crm

No man is an island. The same goes with businesses, which often rely not only on clientele but also other businesses in order to keep functioning. If you rent office space, think of the custodial staff, or the company you outsource advertising to. These services are often managed using support contracts, which are formal agreements to provide services for a set length of time.

secondcrm at TM RE: launch

On 21st November, Telekom Malaysia launched their Startup Accelerator Programme named RE: at 1 ASEAN Entrepreneurship Summit 2015 (1AES).

TM RE: is an Accelerator Programme that will unleash the full potential of any idea by utilizing TM's technology-enabled labs, unique developer tools, mentorship via industry experts and more. You can visit TM:RE for more info.

goals vs systems

Popular sentiment says you should always keep your eyes on the prize. But on the other hand, you need to learn to walk before you can run. Sometimes pushing for big-picture results can be detrimental. This is not to say that you shouldn’t have a goal in mind – in keeping with the running theme of this blog, we always want you to Be Profitable. However, having a proclamation like that hanging over your head (and indeed, the heads of your employees) can be daunting.


Second CRM is an award winning business automation solution, designed to make medium to large corporations more productive, by automating their business operations, using Internet and mobile technologies. Second CRM focuses on improving sales & marketing, customer support and operations.