Unlike the common notion that a Customer Relationship Management tool is only beneficial for large businesses, CRM is excellent for startups and can grow their business exponentially. Availability of CRM makes it easier for small business of every size to manage their customer relationships effectively.
CRM is equally critical for startups too even before they go live.
No startup want to remain as a startup forever and for any business to succeed, it needs to keep growing. Startups planning to grow their business must have a clear and actionable plan with customers at the heart of it to foster growth. To sustain the rapid bloom, planning your sales growth is very much important and among many tools available, CRM is the one you must have to build your base, manage customers and close more sales.
Here’s how a CRM helps you:-
Startups often stumble when there is an increased inflow of data. Without any software to manage this, small businesses might overlook relevant info. CRM helps startups to organize their data so that they can easily follow up their prospectus as they get a visual overview of the data. Once you get organized, both sales and marketing department operates in an effective manner.
A CRM helps in aligning marketing and sales by capturing leads from landing page and by offering a centralized customer database. For example, using second CRM, You can capture leads from your landing pages hosted on the content management systems and store it in the lead management system with ease. As a customer database software, Second CRM collects pools of customer data and stores it in one place for easy reference so that you have a centralized database for easy access.
Spot trends with CRM
By the time opportunities are visible to businesses, it's often late to take advantage of them. Startups would be overwhelmed with data so it is difficult to identify the right opportunities with the trends changing drastically. Additionally, customer behaviors are changing drastically too, so the conventional ways from a decade ago don’t work anymore.
CRM is reinforced with AI and analytics to catch up in today’s fast-paced world and it allows you to identify the trends before they become obvious. It also helps you to identify leads that have high conversion rates so that you would know where to focus your efforts. By understanding customer behavior in a clear way, you can get insight into which customers are likely to buy and which are not.
Having data scattered across various channels is a recipe for disaster. Having a complete picture is essential to manage your business with efficiency. A CRM centralizes your customer and sales information so that your sales team have access to all they need to do great work. Additionally, a structured sales process will help any business generate more revenue and ensure that your service is consistent. Many CRMS use Artificial intelligence and machine learning to automate workflows so that time-consuming tasks like data entry, report generation are taken care.
When a CRM software is shared with the sales team, it becomes much easier for the team to Manage Retail Information across multi-channels. For example, Second CRM provides a central place to manage complex customer information from multi-channel, providing a single view of your customers. As customers interact and transact on multiple devices and channel, this functionality is very beneficial.
Offer great service to customers
Once you have found your customers, now it’s time to work on keeping them. While it is easy to sell to an existing customer than to a new prospect, by offering outstanding and personalized service, you can achieve it. A CRM can help you deliver that as each client’s history is detailed within the platform, tracks every interaction customers have ever had with the company and so on.
Implementing, an NPS program will allow you to learn more about your customers and use it to improve your products and drive business growth. Net Promoter score or NPS is the golden standard customer experience metric, which measures the loyalty of customers to a business. The more data you collect and analyze with CRM along with NPS score, the more you can understand what drives your customer experience. For example, for every closing of ticket or renewal of contract, the customer will receive NPS survey automatically through the workflow triggered feedback management system that Second CRM offers.
Second CRM-The Best Business Automation Solution for Startups
Second CRM offers a platform to sell smart and close more deals with effortless automation, tracking interaction with customers, and more to grow your business to the next level.
Explore Our Exclusive Plans for Startups
We don’t believe in One-CRM Fits-all approach! Second CRM provides customized and industry-specific solutions to match your business needs. Here are our three different exclusive plants for startups.
Hope you enjoyed reading today’s post. We would like to hear your opinions and thoughts on the same. Until next week, wishing you all a happy weekend.